New-age marketing is about building around consumer needs, and personalization is now key to generating the desired ROI for your marketing efforts. Explore articles that dig deep into helping you understand the customer thought process, and how you can implement or transform to hyper-personal strategies.


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Discover the Future of Conversational AI with Google’s Gemini Chatbot 

In the ever-evolving AI war between Google, Microsoft, OpenAI, and others, Google's Gemini AI now emerges to be at the top that transcends traditional boundaries. Launched ...

10 Best B2B Marketing Agencies in 2023

This post will list some of the elegant B2B marketing agencies you can choose from. These include all types of agencies from different places.

Artificial Intelligence in marketing market to reach $48.91 billion globally by 2026

The marketing market's global artificial intelligence (AI) is expected to grow from $13.51 billion in 2021 to $17.46 billion in 2022 at a compound annual growth rate (CAGR)...

A handshake between evolving marketing needs and modern technology

Digital technology is what the businesses of this age look up to when marketing products or services. The presence of the internet combined with innovative forms of marketi...

Conversation with Archan Banerjee, Head of Digital (SM) at Pernod Ricard India Conversation with Archan Banerjee, Head of Digital (SM), Pernod Ricard India - Archan Banerjee, Head of Digital (SM),
Pernod Ricard India

Data Science is the core of any marketing campaign. At the same time, immersive technologies like AR and VR are nascent but are here to stay. In this exclusive TechEela con...