New-age marketing is about building around consumer needs, and personalization is now key to generating the desired ROI for your marketing efforts. Explore articles that dig deep into helping you understand the customer thought process, and how you can implement or transform to hyper-personal strategies.


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A handshake between evolving marketing needs and modern technology

Digital technology is what the businesses of this age look up to when marketing products or services. The presence of the internet combined with innovative forms of marketi...

New-Age Content Marketing: The Digital Era “New-Age Content Marketing: The Digital Era”

Digital transformation is the buzzword producing a paradigm shift in the way brands operate, consumers behave, and to a significant degree in the way we conceive marketing....

How IoT Ushers Change in Content Marketing

We live in a world driven by progress, innovation, and technology – the common, the normal. Everything grows at an explosive rate, and at an incessant pace. The Internet of...