Understand what it takes to build a credible customer journey path, the nuances of what impacts emotion, feelings, and long-term brand loyalty. Here, you’ll find a chest of articles designed to help you win in the CX battleground with strategies geared towards empowering employees, customer insights, and digital moments of truth.
In today's digital-first world, customer experience (CX) has become a critical differentiator for businesses. One of the most transformative tools in the realm of CX is the...
CRM marketing includes all the ecosystem which helps marketers in their effort to develop and regulate the relationship with the customer. CRM is defined as the guidelines,...
A customer data platform (CDP) gathers information from offline and online sources and regulates it to develop detailed customer profiles. Internal teams (like a marketing ...
Today, companies use technology to stay engaged and connected with their users. As Covid-19 has imposed a barrier to in-person experiences, brands and companies are turning...
A recent study by GoodFirms has found that digitization has helped businesses experience improved performance. According to the GoodFirms survey, around 78.6% of companies ...
