Customer Experience

Understand what it takes to build a credible customer journey path, the nuances of what impacts emotion, feelings, and long-term brand loyalty. Here, you’ll find a chest of articles designed to help you win in the CX battleground with strategies geared towards empowering employees, customer insights, and digital moments of truth.

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What is Customer Relationship Management (CRM) and how does it support marketing?

CRM marketing includes all the ecosystem which helps marketers in their effort to develop and regulate the relationship with the customer. CRM is defined as the guidelines,...

How to Choose the Best Customer Data Platform

A customer data platform (CDP) gathers information from offline and online sources and regulates it to develop detailed customer profiles. Internal teams (like a marketing ...

How to use AI to determine the reasons for customer actions

Today, companies use technology to stay engaged and connected with their users. As Covid-19 has imposed a barrier to in-person experiences, brands and companies are turning...

How digitization is helping businesses experience noticeable improvement in customer satisfaction

A recent study by GoodFirms has found that digitization has helped businesses experience improved performance. According to the GoodFirms survey, around 78.6% of companies ...

What is a Customer Experience Journey? What Makes it Worth Your Time? 

Buying a product involves many steps before making a final decision, which happens with every purchase. As part of the ...