WhatsApp will become the main marketing channel: Jio Haptik Technologies Limited report

WhatsApp will replace traditional marketing channels in 2023

One of the biggest companies offering WhatsApp chatbot solutions, Jio Haptik Technologies Limited, has published comprehensive research titled “The State of WhatsApp Marketing 2023.”

The research covers various topics for marketers, including WhatsApp as a growth channel, marketing trends for the coming year, and best practices for WhatsApp business messaging.

A chronology of WhatsApp’s development as a commercial platform may be found in the report “The State of WhatsApp Marketing 2023.” To support its assertion that WhatsApp is a potent channel for marketers to create end-to-end customer engagement, it highlights the new features and innovations that have been added there in recent years.

“With a reach of over 2 billion users across 180 countries, WhatsApp has emerged as a powerful marketing channel for brands to connect and engage with global prospects. ‘The State of WhatsApp Marketing 2023’ is Haptik’s special initiative covering all the aspects essential to marketers about WhatsApp as a marketing channel,” Aakrit Vaish, chief executive officer and co-founder of Haptik, said.

WhatsApp marketing to replace traditional methods

According to the report, consumer companies who used WhatsApp as their primary marketing and growth channel achieved essential business metrics. Case studies of these firms’ successes are also included.

It discusses the strategies and resources businesses can use to engage customers on and off the WhatsApp platform. Additionally, several use cases and best practices for WhatsApp corporate messaging are industry-specific.

“It covers trends, strategies, and best practices to help Marketing, CX, and Growth leaders in the new year. The report includes case studies of prominent consumer brands that have leveraged WhatsApp to boost customer engagement, unlock higher revenue potential and foster brand loyalty,” Aakrit Vaish added.


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