Google announces Startups Accelerator program for women founders in India

Google has announced Startups Accelerator program for women founders in India to help them address issues such as fundraising and hiring. In its first batch, ‘Google for Startups Accelerator – India Women Founders’ will invite twenty women-founded co-founded startups in India to support them for three months.

According to Google, India is the third largest startup capital, behind the USA and China. India has over 100 unicorn startups across industries such as e-commerce, healthtech, fintech, and others, but only 15% have women founders.

“We are pleased to announce the ‘Google for Startups Accelerator – India Women Founders’ aimed to help women founders address challenges that are unique to their experience, including fundraising, hiring, and many others,” Google said in a blog post.

The three-month program will focus on areas such as access to networks, access to capital, hiring challenges, mentorship, etc.

“The program will place special focus on areas like access to networks, access to capital, hiring challenges, mentorship, and many others, which for various social reasons and low representation, prove challenging for female founders. In addition, the curriculum will include workshops and support around AI/ML, Cloud, UX, Android, Web, Product Strategy and Growth, as well as provide access to a global community of women founders,” the blog post read.

The Google startups accelerator is an effort by the tech giants towards improving the representation of women across different verticals.

“This program is part of a larger effort by Google towards improving the representation of women across different sections of India’s digitally-trained workforce – be it entrepreneurship, professionals looking to upskill, or young graduates seeking a head start on their career – with the ultimate objective of making technology universally relevant and helpful,” Google wrote.

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