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Microsoft’s GPT4-Powered Bing Deep Search and Future Strategies
Microsoft has announced Deep Search, a new experimental feature to Bing’s web search powered by OpenAI’s GTP-4.
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What is Microsoft Bing Deep Search?
Microsoft Bing Deep Search delivers more relevant and detailed answers to the most complicated search questions. In a blog post, Microsoft stated that Deep Search will not replace Bing’s existing web search but will be an enhancement that offers the option for a deeper and richer exploration of the web.
Deep Search Using GPT-4 to Understand User’s Intent
The Deep Search feature uses the GPT-4 generative AI large language model (LLM) to generate natural language text based on any input. GPT-4 elaborates on a search query into a more detailed description. This expanded description has the potential to capture users’ intent and expectations more precisely and clearly than a few keywords. Additionally, it aids Bing in better understanding the type of information the user seeks.
This technology is specifically adept at explaining queries that have several potential meanings. For instance, a search query such as “How points systems work in Japan” can be expanded to include related topics like loyalty card programs, their advantages, and comparisons with other payment methods.
The Role of Rewriting Queries for Deeper Insights
Deep Search rewrites queries to investigate various aspects of a search topic, diving more profoundly into the web to retrieve results that may go unnoticed in standard searches.
This methodology enables Bing to access a broader range of web pages, increasing the likelihood of discovering more informative and specific results.
Subsequently, these results are meticulously ranked based on relevance, detail, credibility, and timeliness.
The Impact of Extra Time on Results: Unlocking Excellence
Delving into greater depths requires extra time, and the Deep Search process may take up to thirty seconds to complete. While this duration may appear lengthy compared to regular searches, the wait can be worthwhile for those seeking more precise or comprehensive answers.
Moreover, Deep Search is only suitable for some queries or users. It is specifically tailored for individuals with complex questions requiring more than a simple response.
Bing ensures standard search results are returned in less than a second, and Deep Search is an optional feature for people with specialized needs.
Microsoft Integrating GTP-4 in Bing
GPT-4 is currently integrated in many places on Bing, like Copilot, Image Creator from Designer, and standard web result ranking. It notably contributed to one of the most significant improvements in Bing’s history in January.
Overall, powered by GPT-4, Microsoft’s Deep Search enriches Bing’s web search with more relevant answers and a deeper exploration option. This innovative feature, using GPT-4, enhances user intent understanding, refines queries for deeper insights, and acknowledges the impact of extra time on unlocking excellence in search results. Integrated across Bing applications, GPT-4 has played a pivotal role in a significant relevance improvement, reinforcing Microsoft’s commitment to advancing search capabilities.
