Customer Experience

Understand what it takes to build a credible customer journey path, the nuances of what impacts emotion, feelings, and long-term brand loyalty. Here, you’ll find a chest of articles designed to help you win in the CX battleground with strategies geared towards empowering employees, customer insights, and digital moments of truth.

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CX Chronicles: Information-Driven Buyer Evolution CX Chronicles: Information-Driven Buyer Evolution

In the previous article, we covered portions of customer evolution and the modern business’ response to the phenomena. Digital transformation occurred as a result of the e...

CX Chronicles: Modernism's Business Casual CX Chronicles: Modernism’s Business Casual

Sales is a process built on burnt promises; it’s what makes it tough. Think about the first time you may have tried to sell something, as a part of your job. Short of being...

CX Chronicles: Looping the Customer Journey

It’s essential to jump on board with the concept of customer experience, or even the journey to purchase; we covered some ground on that in our second chapter to this serie...

CX Chronicles: Building Customer Relationships

Building a relationship between the customer and the brand begins with an introduction, the awareness phase. It sets the foundation to a long-lasting relationship, and in a...