Holographic Projections: The Next Generation of Marketing

We’ve seen it, repeatedly, in every single blockbuster of the Marvel Cinematic Universe. It’s almost iconic – the scene that plays out Tony Stark or Bruce Banner toying wit...

How IoT Ushers Change in Content Marketing

We live in a world driven by progress, innovation, and technology – the common, the normal. Everything grows at an explosive rate, and at an incessant pace. The Internet of...

CX Chronicles: Looping the Customer Journey

It’s essential to jump on board with the concept of customer experience, or even the journey to purchase; we covered some ground on that in our second chapter to this serie...

CX Chronicles: Building Customer Relationships

Building a relationship between the customer and the brand begins with an introduction, the awareness phase. It sets the foundation to a long-lasting relationship, and in a...