What is Data Curation and Why Is it Important?

What Is Data Curation Nowadays, we have access to ample amount of data as the data is present and growing in abundance. But merely having access to this data is not going...

The Future of Digital Marketing (Updated Guide)

With the emergence of a digital era, the marketing landscape has grown to become versatile and immersive. It’s an ecosystem under constant change, making it imperative to ...

What is the cost of a Data Breach?

Introduction Data Breaches are something that every organisation in every industry of every country faces regularly. A data breach is not something an organisation can escape from complet...

Data Strategy Frameworks that you should be familiar with

Introduction All Organisations have massive data sets which they need to work on. But the data that they have will not organize, optimize, and become effective on its own. Here is where a...

CX Chronicles: Information-Driven Buyer Evolution CX Chronicles: Information-Driven Buyer Evolution

In the previous article, we covered portions of customer evolution and the modern business’ response to the phenomena. Digital transformation occurred as a result of the e...