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Over the past five years, the Customer Relationship Management (CRM) market has experienced tremendous growth as businesses seek to expand their capacities and provide a consistent customer experience across marketing, sales, and customer care. The top CRM software packages help companies to boost client retention, marketing efficiency, and sales output.
SoftwareReviews has published its 2023 Emotional Footprint Awards for Customer Relationship Management (CRM) software. Eight companies in the large and mid-market sectors have been named Champions.
“The CRM market is continually evolving as new technologies and trends emerge,” said Ben Dickie, Research Director at Info-Tech Research Group.
“For example, the rise of cloud computing has made it easier for companies to access and manage CRM systems remotely. The growing importance of data analytics has led to the development of more sophisticated CRM tools that can help businesses gain insights from customer data. Additionally, there is an increasing focus on mobile and social CRM, which allow organizations to engage with customers through mobile devices and social media platforms,” Ben Dickie added.
SoftwareReviews has determined the top CRM software suppliers of the year based on verified survey data gathered from 3,081 actual end users. These service providers have earned top ratings on the company’s emotional footprint diamond.
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