DeSo hires former Meta and Pinterest executive Salil Shah as COO

DeSo hires former Meta and Pinterest executive Salil Shah as COO

Salil Shah, a seasoned executive with experience at Meta and Pinterest, has joined Sequoia-backed Decentralized Social (DeSo) to help scale the firm after years were spent developing the category-defining technologies powering its infrastructure.

DeSo was already in a strong position for success because it is the only layer-1 blockchain that can power social applications with a lot of content. It has received more than $200 million in funding from Sequoia, Andreessen Horowitz, Coinbase, CAA, and other investors.

DeSo can now further its aim to reimagine the creator economy and broaden the scope of web3 beyond just financial applications to include creator-focused social applications and much more by hiring an experienced senior executive like Shah.

“Empowering and supporting creators is a mission I’m deeply passionate about,” Shah said.

According to Shah, DeSo has developed the first blockchain platform that enables social content to be saved directly on-chain, providing creators more control, the capacity to interact with fans across platforms, and the chance to establish direct financial ties with fans.

“I’m excited to join this incredible team and partner with Nader to build the business as the industry moves towards the next phase of the creator internet, powered by web3,” he continues.

DeSo recorded a 120% month-over-month increase (after 160% growth the prior month), indicating that the emerging “decentralized social” category is beginning to demonstrate early success.


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