Randstad India Employer Brand Research 2022 shows Microsoft India most attractive employer brand

Microsoft India has become India’s most ‘attractive employer brand,’ according to Randstad India’s annual employer branding research 2022(REBR). The report showed that personal career growth had gained prominence, with 88% of employees making it a priority to choose their employers. Indian IT giants Infosys, Wipro, and TCS came 5th, 6th, and 7th on the list.

The research, covering more than 70% of the global economy with 31 participating countries and close to 1.63 lakh respondents worldwide this year, showed that 9 out of 10 Indian employees (88%) consider training and personal career growth significant to them when compared to the average of APAC (76%) employees.

Reflecting similar trends, the report also shows that, for 2 out of 3 Indians (66%), the meaning and purpose of work and career became more important in 2021 when considering world developments.

Additionally, this year, the Indian workforce considers work-life balance (63%) the most crucial driver when choosing an employer. This is followed by an attractive salary and benefits (60%) and a good reputation of the organization (60%). The survey also revealed that 66% of white-collar employees consider work-life balance the most crucial driver, whereas 54% of blue-collar workers consider the reputation and financial health as important factors for choosing their employer, leaving both work-life balance and salary & benefits trailing behind.

The survey also highlights that the Indian workforce prefers to work for companies operating in sectors like IT, ITeS & Telecom, FMCG, Retail & E-commerce, followed by Automotive and BFSI.

The survey shows that remote working in India has decreased from 84% in 2021 to 73% in 2022. The survey also reveals that remote working as a trend is more prevalent among women than men (76% vs. 69%).

“The concept of employer branding has evolved radically over the last few years. It is no longer enough to merely create brand recognition; it must now create a more meaningful connection. It should be backed by a compelling brand promise and purpose, which seamlessly connects to employees and prospects,” Viswanath P.S, MD & CEO, Randstad India, said.

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