IBM expands partnership with Adobe to accelerate content creation through generative AI

IBM and Adobe have announced an expanded partnership to revolutionize content supply chains through advanced AI technology. By leveraging Adobe’s Sensei GenAI services and Adobe Firefly, IBM aims to help brands accelerate their content creation processes. IBM Consulting will offer a new portfolio of Adobe consulting services, guiding clients through the complex landscape of generative AI and digital transformation.

Drawing on decades of AI experience, IBM Consulting will provide expertise to help clients build an integrated content supply chain ecosystem. By combining Adobe’s AI-accelerated Content Supply Chain solution with IBM Consulting services, brands can drive collaboration, optimize creativity, automate tasks, and improve stakeholders’ visibility across design and creative projects.

Adobe’s enterprise customers will gain access to IBM Consulting experts, including 21,000 consultants specializing in data, AI, and experience. These professionals will assist in implementing generative AI models, such as Adobe Firefly for image and text effects and Sensei GenAI services, which simplify marketing workflows to enhance productivity.

“We’re seeing incredible momentum in AI adoption as more brands turn to generative AI to create seamless and highly personalized customer experiences to drive growth and improve productivity,” said Matt Candy, global managing partner, IBM iX Customer & Experience Transformation, IBM Consulting.

“By expanding our strategic partnership with Adobe, we can help marketers more effectively design AI-powered experiences while establishing appropriate guardrails, so the AI is built on trust and transparency principles to promote brand consistency and integrity.”

IBM and Adobe have a longstanding strategic partnership encompassing technology and services. Adobe has adopted Red Hat OpenShift, IBM AI, and Sterling software as part of their collaboration. IBM Consulting leads the market for Adobe technology certifications.

IBM’s Center of Excellence for generative AI

IBM Consulting recently unveiled the Center of Excellence for generative AI, with over 1,000 consultants specializing in this field. This center and IBM Consulting’s global AI and Automation practice leverages IBM’s expertise to help clients fast-track innovation in generative AI. Through the IBM Garage for Generative AI, IBM consultants apply a comprehensive, collaborative approach to meet unique business needs.

With its deep industry expertise and a team of 160,000 consultants, IBM Consulting catalyzes business transformation. Their open way of working, embracing diverse voices and technologies like Hybrid Cloud and AI, accelerates innovation. Supported by the IBM Garage co-creation method, they deliver solutions for complex challenges in collaboration with technology leaders.

“We look forward to expanding our partnership with IBM to help brands deliver more personalized experiences to their customers,” said Justin Merickel, vice president of Digital Experience Business at Adobe. “By bringing together Adobe’s AI-accelerated Content Supply Chain solution and IBM’s human-centered experience design, we can help unlock an entirely new level of creative possibilities that delights employees and customers, accelerates adoption, and drives better business decisions.”

This partnership between IBM and Adobe significantly advances AI technology within content creation and supply chains. By combining their strengths, both companies are poised to revolutionize how brands approach their digital transformation journey.


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