AMD CEO Lisa Su predicts AI as the ‘defining mega-trend’ for global computing industry

In a groundbreaking statement, Lisa Su, the CEO of Advanced Micro Devices (AMD), one of the world’s largest chip suppliers, declared that artificial intelligence (AI) would be the “defining mega-trend” for the global computing industry in the next decade. Speaking at a prestigious university in Hsinchu, Taiwan, Su highlighted the significant impact of AI on various sectors, from gaming consoles and laptops to massive servers.

The computing industry has witnessed a remarkable shift in focus, with tech companies diverting their resources to develop chips capable of handling generative AI. These AI systems, exemplified by the popularity of products like ChatGPT, possess the processing power to generate complex content in mere seconds.

“AI mega-trend for next decade”

During her acceptance speech for an honorary doctorate, Su emphasized the vast opportunities for innovation and acknowledged the fast-paced changes within the computing industry. According to her, generative AI has revolutionized how industry players perceive technology’s potential.

“The innovation opportunities ahead of us are truly enormous, and the computing industry is changing very fast,” said Lisa Su,” stated Su. “AI is really the defining mega-trend for the next 10 years. Every product, service, and business in the world will be impacted by AI, and the technology is evolving faster than anything I’ve ever seen before,” she added.

As most of the world’s semiconductors powering technology are produced in Taiwan, the impact of Su’s statements resonates deeply with the country’s tech-focused economy. Taiwanese chipmaking giant, Taiwan Semiconductor Manufacturing Company (TSMC), controls half of the world’s silicon wafers, essential components from drip coffee machines to cars and missiles.

Tough to predict the future of AI?

However, not all industry leaders share the same level of optimism as AMD’s CEO. Mark Liu, the Chairman of TSMC, urged caution among investors, warning against overestimating the immediate boom in chip demand due to generative AI. Liu emphasized the need to consider such trends’ sustainability and long-term implications.

“The short-term frenzy about AI demand definitely cannot be extrapolated for the long term. Neither can we predict for the near future, meaning next year, how the sudden demand will continue or flatten out,” Liu told shareholders in a conference call.

Cybersecurity concerns

In a separate development, Canadian Centre for Cyber Security Head, Sami Khoury, revealed that hackers and propagandists now utilize AI to create “malicious software, craft convincing phishing emails, and spread disinformation online.”

In a recent interview with Reuters, Khoury highlighted the emerging risks of large language models (LLMs). These advanced language processing programs leverage vast volumes of text to produce realistic dialogue and documents.

Several cyber watchdog groups have warned about AI’s potential dangers, especially in the context of LLMs. Cybersecurity researchers have already demonstrated several potentially malicious applications, and some claim to have encountered suspected AI-generated content in the wild. In one alarming case, a former hacker reported discovering an LLM trained on malicious material, successfully producing a convincing attempt to trick someone into making a cash transfer.

As AI continues to transform industries and raise concerns about potential cybersecurity threats, experts and policymakers worldwide must grapple with the challenges and opportunities this transformative technology brings.


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