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What are the 4 types of marketing emails?
- Newsletter Emails: Newsletters can be very engaging to customers if one can marry the right content with design to keep them updated with products or services.
- Transactional Emails: These emails are prompted after any transaction incurred. They are very common in today’s era and utilized to the maximum to provide authenticity as well.
- Re-engagement Emails: In this fast–paced digital world, even a fraction of a second of a customer’s attention counts. Therefore, emails can be customized and curated to best fit the gap in customer engagements.
- Cross-selling Emails: Pairing the right products or services can up the game for a cross-selling marketing strategy. Emails can act as catalysts to ensure that happens.