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Accenture has launched its Generative AI Studio in Bengaluru, aligning with its broader strategy to leverage advanced technology for optimizing business operations.
The Generative AI studio is an element of Accenture’s $3 billion investment in data and AI, linked to strategic investments in the Center for Advanced AI. It offers proprietary gen AI model “switchboard,” customization techniques, model-managed services, and specialized training programs.
Situated within Accenture’s Innovation Hub, the studio seeks to integrate the company’s talent and technological investments. It aims to deliver a comprehensive suite of generative AI capabilities to elevate business processes and facilitate enterprise reinvention.
According to a recent survey by Accenture, there is an upward trend in AI-related spending among C-suite executives, with 74% planning to boost investments in 2024, up from 50% the previous year. This shift indicates a move from proof of concept to customizing foundation models with proprietary data.
Senthil Ramani, Global Lead – Data & AI at Accenture, emphasized the transformative potential of generative AI. He stated, “Clients today understand the massive opportunity that generative AI can bring to optimize and reinvent their business, opening up new avenues for growth.”
According to Ramani, Accenture states that the Generative AI Studio, situated within the company’s Innovation Hub, will empower clients globally to prioritize capabilities across the value chain and rapidly and responsibly scale their AI investments.
Mahesh Zurale, Global Lead – Advanced Technology Centers Global Network at Accenture, highlighted the Generative AI studio’s role in this trend: “The studio in Bengaluru offers robust generative AI capabilities along with world-class technology services and in-depth industry knowledge.”